Joey spent ten years in luxury spirits — Beam Suntory, a celebrity tequila brand, Edrington — building brands through events. In events, florals are everything. They set the tone. They’re the detail people remember.

There was only ever one call to make: Michelle. A floral artist he’s known for twenty years. Every brand, every event — she got hired, and hired again.

The demand was already there. Optics just made it standing. Michelle designs every arrangement herself. We handle sourcing, delivery, and the follow-up you never have to make.